We are seeking an experienced and innovative Social Media Strategist to develop and execute comprehensive strategies that drive engagement, increase brand awareness, and achieve marketing objectives. The ideal candidate will have a deep understanding of social media platforms, analytics, and emerging trends to craft impactful campaigns and build a strong online presence.

Key Responsibilities:

• Develop and implement social media strategies that align with business goals and target audiences.
• Analyze audience insights, competitors, and platform trends to inform strategy.
• Plan and manage content calendars, ensuring consistent and cohesive messaging across all platforms.
• Collaborate with content creators, designers, and marketing teams to produce engaging multimedia content.
• Track, analyze, and report on campaign performance using analytics tools to measure ROI and optimize future efforts.
• Run and manage paid advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Identify opportunities for audience growth and engagement by leveraging trends, hashtags, and platform-specific features.
• Provide guidance on social media best practices and ensure brand voice and identity are consistent across all content.

Qualifications:

• Proven experience as a Social Media Strategist, Social Media Manager, or similar role.
• Deep understanding of social media platforms, algorithms, and advertising options.
• Proficiency in analytics tools like Google Analytics, Hootsuite, or Sprout Social.
• Strong ability to develop creative content ideas tailored to platform-specific audiences.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Skills:

• Familiarity with SEO principles and their application in social media.
• Experience with influencer marketing and partnerships.
• Knowledge of graphic design and video editing tools (e.g., Canva, Adobe Creative Suite).
• Strong understanding of digital marketing as part of an integrated strategy.

Why Join Us?

• Be a part of a dynamic and forward-thinking team that values innovation and creativity.
• Work on impactful campaigns that reach and engage global audiences.
• Opportunities for professional growth and skill development.
• Competitive compensation and the ability to make a meaningful contribution to our brand’s success.